SEARCH MARKETING SERVICES

Search Engine Optimization (SEO)
SEO services are designed to expand your online market share, increase your search engine ranking and help your website get found when prospects search for what you sell. Metter Advertising provides SEO clients with both fundamental and advanced search engine optimization services and consulting. From on page website optimization to advanced search engine optimization programs including link building, blog and content development, Metter Advertising knows B2B SEO.

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PPC & Online Advertising Campaigns (Pay-Per-Click Search Marketing)
PPC Advertising Campaigns are designed by Metter Advertising to find the most qualified online prospects and drive them to your website the most cost-effective way possible. B2B leads are expensive to begin with. We get the most out of your PPC budget and maximize lead generation through testing and diligent campaign management.

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Website Usability & Conversion Improvement
When it doesn't make sense to rip down your website and start from scratch, Metter Advertising works to improve website usability to improve conversion rates. Focusing on developing and delivering content targeted for different visitor types at various points in the buying cycle, website usability programs are designed to convert visitors into customers more effectively.

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Website Analytics & Reporting
A critical component to any online marketing campaign is the ability to measure results. Metter Advertising delivers focused insight through evaluation of Web metrics and campaign tracking, giving you specific recommendations and marketing intelligence to maximize your marketing ROI.

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Search Marketing Consulting & Planning
The most effective online marketing strategies require a blend of programming to achieve the best results. Metter Advertising offers search marketing consulting on a variety of levels to help your business achieve its online marketing goals.

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CONTENT & CREATIVE SERVICES

Website Development & Design
As a B2B marketer, your website is the face of your company, the anchor for your marketing strategy. It is at the center of generating sales leads and retaining existing clients. Metter Advertising specializes in turning technical and product detailed content into user engaging, lead producing websites that strike a balance between graphic design, SEO and user-friendly functionality.

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Graphic Design / Ad Creation
From designing traditional advertising pieces such as print ads, brochures, and catalogs, to producing interactive new media collateral, Metter Advertising focuses on clearly delivering your message, your brand, and your product.

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Content Management & Development
Since 1996, Metter Advertising has been helping B2B and industrial manufacturers grow and solidify their places in the online marketplace. All good online marketing begins and ends with content. That is why we offer content management services designed to continually expand the scope, reach, and depth of your website and marketing collateral.

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Public Relations & Branding
Our online-focused public relations and branding campaigns are designed to develop and leverage content into search engine exposure, brand awareness, and both traditional and online media coverage.

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